BILL CULLINS: When buying…
SAN ANGELO, Texas —Have you ever thought about the relationship between fitness and marketing? Do you rely on your own intuition and common sense to purchase fitness-related products, or do you buy what the constant barrage of marketing hype tells you that you need?To illustrate that point, I recently flipped through an endurance sports magazine (Triathlete, December 2009 issue) and counted the …
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BILL CULLINS: When buying…
